NOTSEEBACK

About NOTSEEBACK

Consumers always look at the back of products.

They worry about harmful ingredients (preservatives, artificial fragrances, chemicals, allergens).

They want to know how much effective ingredients exist.

3NO / 6NO / 10NO → brands excluding harmful items.

NOTSEEBACK promise: Don’t look back.
→ No need to check the back label; only one essential ingredient inside.

Brand Concept

• Extracted from one type of raw material with a certain origin.

• Only active ingredients, no additives.

• 1 product = 1 clear effect.

Effects offered:

1. Calming

2. Moisturizing

3. Anti-oxidant

4. Sensitive

5. Pore tightening

6. Brightening

7. Exfoliating

8. Glossy

9. Anti-trouble

10. Elasticity

11. Lifting

12. Cleansing

13. Intensive

14. Soothing